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You might argue that some industries really are commodity industries if they sell sand, iron ore or oil. I would argue that... Read More

Inspired by Guy Kawasaki’s talent for identifying the “untruths” of the business world I thought I would try my hand at a... Read More

Some years ago I joined the management team of a new division that had been created in the company I worked in... Read More

Many years ago in College one of the assignments we were asked to do was to prepare a “Kleine Credo” or little... Read More

I was asked to speak to a group of marketing graduate students about how I used market research in my work as... Read More

I ran across Stan DeVaughn’s blog entry from February 27, 2006 with the title “Marketing and Branding are high-tech wrecks” and can... Read More

At first glance it is tempting to conclude that people in large parts of the developed world have become less religious. The... Read More

I received a comment from Kfir Pravda asking me to clarify my view on how fundamental human needs drive decision making in... Read More

The great philosopher Leibniz (born 1670) said “Reality cannot be found except in One single source, because of the interconnection of all... Read More