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Every product will eventually reach the end of its lifecycle. Some marketers use end of lifecycle as an excuse for there own lack of ability... Read More

You might argue that some industries really are commodity industries if they sell sand, iron ore or oil. I would argue that any business that... Read More

Inspired by Guy Kawasaki’s talent for identifying the “untruths” of the business world I thought I would try my hand at a few. The first... Read More

Some years ago I joined the management team of a new division that had been created in the company I worked in at that time.... Read More

Many years ago in College one of the assignments we were asked to do was to prepare a “Kleine Credo” or little belief system. The... Read More

I was asked to speak to a group of marketing graduate students about how I used market research in my work as a product manager.... Read More

I ran across Stan DeVaughn’s blog entry from February 27, 2006 with the title “Marketing and Branding are high-tech wrecks” and can simply say that... Read More