A strong understanding of your customer’s behaviours and attitudes as they relate to the products and services you sell is one of the keys to... Read More
At first glance it is tempting to conclude that people in large parts of the developed world have become less religious. The question is, however,... Read More
I received a comment from Kfir Pravda asking me to clarify my view on how fundamental human needs drive decision making in a B2B environment.... Read More
The great philosopher Leibniz (born 1670) said “Reality cannot be found except in One single source, because of the interconnection of all things with one... Read More
I am learning everyday about the power of the digital universe. A couple weeks ago I published my “World’s Shortest Marketing Plan” where I gave... Read More