You might argue that some industries really are commodity industries if they sell sand, iron ore or oil. I would argue that any business that... Read More
I ran across Stan DeVaughn’s blog entry from February 27, 2006 with the title “Marketing and Branding are high-tech wrecks” and can simply say that... Read More
A strong understanding of your customer’s behaviours and attitudes as they relate to the products and services you sell is one of the keys to... Read More
At first glance it is tempting to conclude that people in large parts of the developed world have become less religious. The question is, however,... Read More