The World’s Shortest Marketing Plan Version 2.1
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I am learning everyday about the power of the digital universe. A couple weeks ago I published my “World’s Shortest Marketing Plan”... Read More
If you ever get anything right it was probably a mistake
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“Stand still, I’m trying to shoot you!”Some years ago I took a course to get a hunting license. One of the things... Read More
Drugs, Sex and Rock n Roll
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Nobody wants what your selling! This is a reality for every industry in the world no matter what you are selling! I... Read More
Leaders not living up to expectations!
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I am often asked to speak to groups of middle and senior managers about leadership. When I meet these groups I usually... Read More
Management at its worst!
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Following is an email that was sent to me some time ago by someone who attended one of my speaking engagements. From:... Read More
Stop Kicking in Open Doors! Go Through Them!
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When I am out at various speaking engagements I am frequently surprised at how easy it is to get managers and employees... Read More
The Path to profitable growth goes through the heart not through the balance sheet! (Part 3)
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Long-term sustainable growth is the result of creating value for the Holy Trinity of Customer, Employee and Shareholder. Growth is the reward... Read More
Recommended Reading
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Influence: Psychology of Persuasion by B. Cialdini Sun Tzu on the Art of War The Oldest Military Treatise in the World The... Read More
The Path to profitable growth goes through the heart not through the balance sheet! (Part 2)
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Another fundamental building block of growth is to create what many call an innovation culture within the company. Creating an environment where... Read More
The Path to profitable growth goes through the heart not through the balance sheet! (Part 1)
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Most business leaders agree that growth is a prequisite for success and yet few actually succeed in creating sustainable long-term growth. One... Read More